The CRAFT Team
Our team is united by a commitment to product quality, a focus on customer service and most importantly, a deep appreciation of the beauty found in handcrafted wood floors.
Sales and Marketing
I really like the way the brown and grayish hues work so well together. I’ve seen it installed in many homes and the effect is awesome. You get a floor with a lot of style due to the different grain patterns inherent in white oak. It’s a great choice for either a modern or rustic interior.
What drew me to Navarre was its natural rustic organic look and feel. I knew I needed something neutral, durable and classy as my taste for interior design is forever changing and my house can sometimes resemble that of a busy zoo!
CSR Inside Sales
Black Walnut’s elegant grain and texture radiates with gorgeous color, simply beautiful.
My favorite Craft floor is Saddle because it comes out of a 100 year old Chrysler plant back in Illinois. If you think about it, those boards were installed in that plant right after the airplane was invented. Beautiful flooring for that classic chalet looking out at Mt. Hood here in the Pacific Northwest.
Turin is my favorite color. The beauty of the walnut really stand out with the cool neutral brown tones with CRAFT's finish process. I especially like the hint of the sapwood hand selected to give the floor a natural finished look.
I love Seville. We bought the floor for our condo a few years ago. We have many south-facing windows, and the sunlight makes the floor seem warm and almost glowing. The rough, hand-textured surface looks great with our mid-century furniture.
Aspirationally speaking, Savona would be the right neutral-shade of beautiful wood presence for my home! I’d pair with light neutral walls to bring in the daylight. This simplistic canvas would make a great vehicle for nature photos and paintings on the walls.
My favourite is still Cadiz after having the flooring and matching doors installed over 5 years ago. Rich vibrant colour that is very forgiving for a busy house.
The gorgeous brown tones paired with the diversity of rich character found within each board create a sophisticated feel and make me proud to walk on them everyday in my home.
I quite like the rich dark brown which Lugano expresses. When we developed this colour, I instantly fell in love with it because it is so cool and graceful.
With its natural and unique colour, no other floor can be mistaken for our Valencia Walnut. It maintains the classic Walnut grain while achieving a colour that's uncommonly beautiful.
I love Aragon because of its nice wood grain texture and its beautiful medium brown color.
Vela Blanca, because who doesn’t love a crisp white floor? Especially WOOD! The hardness and character of hickory make the floor a perfectly versatile combination for anyone who has an obsession with white, cottage chic, contemporary or transitional style.
Design and Sales Specialist, North America
When I joined the CRAFT team I thought that it would be difficult to pick my favourite floor, until I saw Aberdeen installed in a show suite. I fell in love with the warm tones, the perfect amount of variation, long lengths, and just the right amount of character. Aberdeen will be going into my house soon!”
My favourite floor is Kawartha. This dramatic hickory floor makes a statement once installed. Each board is unique in grain and texture which results in a one of a kind finished floor. The density of hickory also makes for a tough surface. Perfect for my house.
The neutral brown tones of Kavala look stunning with the sapwood highlights. It’s very contemporary, but at the same time totally natural and organic.
Although I have a number of floors on my list of favorites, I put Andorra at the top. I love the light grey-tones and Hickory provides wonderful variation throughout. The hardness and finish is ideal for an active home.
I'm a big fan of Avila. It has the perfect balance between the wood’s natural character and a modern light grey colour. It makes a great connection between modern design and nature.
Wexford's unique colour derives from a combination of fuming and glazing. The beautiful grey and cool brown tones in the heartwood are emphasized by the contrasting light strips of sapwood. It’s one of the most unique floors I’ve ever seen.
My favorite is Montiel. Nothing surpasses the richness of Walnut and the beauty of its grain. The texturing provides a warm and naturally inviting feeling.
Avignon is my favorite colour because it is so natural looking, yet perfect for modern spaces. I love Avignon’s cool neutral tones which make it great for today’s interior designs.
I have so many memories laying on a pine floor that looks so similar to Hayloft, and playing with the wooden horse my grandpa made for me in his old wood workshop back in the countryside in Mongolia. I still remember the smell of his workshop. I loved that smell as a kid. Miss him a lot.
I love the wood texture of Oak, especially after the hand distressing and staining. My favorite Oak colour is Zamora because it is a classic colour and it creates a nice, comfortable atmosphere in my home.
My favorite would have to be Cantabria. It's darker while still having some great rich tones to it, and the rustic look gives it that final touch that can really make a room look great!