The CRAFT Team

Black Walnut’s elegant grain and texture radiates with gorgeous color, simply beautiful.

Evora, because who doesn’t love a crisp white floor? Especially WOOD! The hardness and character of hickory make the floor a perfectly versatile combination for anyone who has an obsession with white, cottage chic, contemporary or transitional style.

What drew me to Naramata was its natural rustic organic look and feel. I knew I needed something neutral, durable and classy as my taste for interior design is forever changing and my house can sometimes resemble that of a busy zoo!

I really like the way the brown and grayish hues work so well together. I’ve seen it installed in many homes and the effect is awesome. You get a floor with a lot of style due to the different grain patterns inherent in white oak. It’s a great choice for either a modern or rustic interior.

My favourite is still Cadiz after having the flooring and matching doors installed over 5 years ago. Rich vibrant colour that is very forgiving for a busy house.

The gorgeous brown tones paired with the diversity of rich character found within each board create a sophisticated feel and make me proud to walk on them everyday in my home.

I love the natural colour, movement and variation our Kawartha floor. It’s beautiful texture and statement Hickory esthetic allows for an active lifestyle while maintaining a gorgeous natural biophilic appearance. I also love to suggest it for wall features and beam cladding when working with designers.

Working with designers every day, I’m constantly inspired by their vision and eye for detail. This influence makes it difficult to choose, but I’m drawn to Messina’s warm, organic look. Pure Hickory heartwood strikes balance, and light texturing feels fabulous underfoot.

I love Linden from our Contempa collection. It is classically White Oak with just enough wire brushing to give it a natural sensibility.

With its natural and unique colour, no other floor can be mistaken for our Valencia Walnut. It maintains the classic Walnut grain while achieving a colour that's uncommonly beautiful.

My favourite floor is Kawartha. This dramatic hickory floor makes a statement once installed. Each board is unique in grain and texture which results in a one of a kind finished floor. The density of hickory also makes for a tough surface. Perfect for my house.

I love Aragon because of its nice wood grain texture and its beautiful medium brown color.

For me it’s all about character and depth. Hayloft brings both to the home and exudes a timeless yet rustic elegance. The filled checks, nail and bolt holes tell a deeper story and every board is a little piece of history.

I love Seville. We bought the floor for our condo a few years ago. We have many south-facing windows, and the sunlight makes the floor seem warm and almost glowing. The rough, hand-textured surface looks great with our mid-century furniture.

Aspirationally speaking, Savona would be the right neutral-shade of beautiful wood presence for my home! I’d pair with light neutral walls to bring in the daylight. This simplistic canvas would make a great vehicle for nature photos and paintings on the walls.

I quite like the rich dark brown which Lugano expresses. When we developed this colour, I instantly fell in love with it because it is so cool and graceful.

My favourite colour is Brighton. White Floors create a beautiful, clean and elegant look in your home.