The CRAFT Team
Our team is united by a commitment to exceptional quality, a focus on customer service and most importantly, a deep appreciation of the beauty found in handcrafted wood floors.
Sales and Marketing
Favorite CRAFT Floor:
MendozaThe rich tones are suitable in a variety of applications and the texturing does a great job at catching enough light to add another layer of depth to the floor.
Favorite CRAFT Floor:
EvoraEvora, because who doesn’t love a crisp white floor? Especially WOOD! The hardness and character of hickory make the floor a perfectly versatile combination for anyone who has an obsession with white, cottage chic, contemporary or transitional style.
Favorite CRAFT Floor:
NaramataWhat drew me to Naramata was the inviting warmth and artisanal texture that define our Castillo Plank Collection. Its timeless durability makes it the perfect choice for a lively home—standing up effortlessly to the demands of pets and everyday life.
Favorite CRAFT Floor:
GreycastleI really like the way the brown and grayish hues work so well together. I’ve seen it installed in many homes and the effect is awesome. You get a floor with a lot of style due to the different grain patterns inherent in white oak. It’s a great choice for either a modern or rustic interior.
Jim Adrianakis
Ottawa, Quebec and Atlantic Provinces A & D and Business Development
Mobile: 514 298 1612
Favorite CRAFT Floor:
CádizMy favourite is still Cadiz after having the flooring and matching doors installed over 5 years ago. Rich vibrant colour that is very forgiving for a busy house.
Favorite CRAFT Floor:
CordobaThe gorgeous brown tones paired with the diversity of rich character found within each board create a sophisticated feel and make me proud to walk on them everyday in my home.
Favorite CRAFT Floor:
KawarthaI love the natural colour, movement and variation our Kawartha floor. It’s beautiful texture and statement Hickory esthetic allows for an active lifestyle while maintaining a gorgeous natural biophilic appearance. I also love to suggest it for wall features and beam cladding when working with designers.
Favorite CRAFT Floor:
MessinaWorking with designers every day, I’m constantly inspired by their vision and eye for detail. This influence makes it difficult to choose, but I’m drawn to Messina’s warm, organic look. Pure Hickory heartwood strikes balance, and light texturing feels fabulous underfoot.
Favorite CRAFT Floor:
LindenI love Linden from our Contempa collection. It is classically White Oak with just enough wire brushing to give it a natural sensibility.
Favorite CRAFT Floor:
ValenciaWith its natural and unique colour, no other floor can be mistaken for our Valencia Walnut. It maintains the classic Walnut grain while achieving a colour that's uncommonly beautiful.
Brandon Merchant
Interior British Columbia A & D, and Business & Product Development Manager
Mobile: 604 619 2652
Favorite CRAFT Floor:
KawarthaMy favourite floor is Kawartha. This dramatic hickory floor makes a statement once installed. Each board is unique in grain and texture which results in a one of a kind finished floor. The density of hickory also makes for a tough surface. Perfect for my house.
Paul Vander Meulen
Vancouver Island and Gulf Islands A & D and Business Development
Mobile: 250 886 0335
Favorite CRAFT Floor:
AragonI love Aragon because of its nice wood grain texture and its beautiful medium brown color.
Seiji Mizukoshi
Greater Vancouver Builder and Export A & D and Business Development
Mobile: 604 209 6459
Favorite CRAFT Floor:
HayloftFor me it’s all about character and depth. Hayloft brings both to the home and exudes a timeless yet rustic elegance. The filled checks, nail and bolt holes tell a deeper story and every board is a little piece of history.
Favorite CRAFT Floor:
SavonaAspirationally speaking, Savona would be the right neutral-shade of beautiful wood presence for my home! I’d pair with light neutral walls to bring in the daylight. This simplistic canvas would make a great vehicle for nature photos and paintings on the walls.
Favorite CRAFT Floor:
Lugano – DISCONTINUED –I quite like the rich dark brown which Lugano expresses. When we developed this colour, I instantly fell in love with it because it is so cool and graceful.
Favorite CRAFT Floor:
BrightonMy favourite colour is Brighton. White Floors create a beautiful, clean and elegant look in your home.
Management Team
Favorite CRAFT Floor:
KavalaThe neutral brown tones of Kavala look stunning with the sapwood highlights. It’s very contemporary, but at the same time totally natural and organic.
Favorite CRAFT Floor:
AberdeenIt was difficult to choose one, but the Aberdeen is now in my home and looks stunning. Aberdeen is clean and contemporary with just enough character to provide the natural look that suits our home and lifestyle.
Favorite CRAFT Floor:
ÁvilaI'm a big fan of Avila. It has the perfect balance between the wood’s natural character and a modern light grey colour. It makes a great connection between modern design and nature.
Favorite CRAFT Floor:
OxfordWexford's unique colour derives from a combination of fuming and glazing. The beautiful grey and cool brown tones in the heartwood are emphasized by the contrasting light strips of sapwood. It’s one of the most unique floors I’ve ever seen.
Favorite CRAFT Floor:
CalaisCalais embodies the natural elegance of White Oak. I love how its understated beauty, especially in a chevron pattern, adds a timeless and sophisticated touch to any space.
Favorite CRAFT Floor:
MontielMy favorite is Montiel. Nothing surpasses the richness of Walnut and the beauty of its grain. The texturing provides a warm and naturally inviting feeling.
Avignon is my favorite colour because it is so natural looking, yet perfect for modern spaces. I love Avignon’s cool neutral tones which make it great for today’s interior designs.
Favorite CRAFT Floor:
HayloftI have so many memories laying on a pine floor that looks so similar to Hayloft, and playing with the wooden horse my grandpa made for me in his old wood workshop back in the countryside in Mongolia. I still remember the smell of his workshop. I loved that smell as a kid. Miss him a lot.
Favorite CRAFT Floor:
ZamoraI love the wood texture of Oak, especially after the hand distressing and staining. My favorite Oak colour is Zamora because it is a classic colour and it creates a nice, comfortable atmosphere in my home.
Favorite CRAFT Floor:
CantabriaMy favorite would have to be Cantabria. It's darker while still having some great rich tones to it, and the rustic look gives it that final touch that can really make a room look great!
