MADE BY HAND. CRAFTED WITH CARE.
Time honored traditions. Painstaking techniques. You’ll find no short cuts here.
We at CRAFT long ago realized an important truth: the only way to make a genuinely beautiful wood floor – a floor that people would make a deep connection to, and would fall in love with – is to make it by hand. Since then, our uncompromising commitment to laborious and time-consuming manual techniques of craftsmanship has meant that a CRAFT floor exhibits textures and tones unmatched by any other manufacturer in the industry.
Our artisans take no short cuts when they handcraft each board. Hand texturing allows each and every plank to be unique. Hand sanding and hand staining ensures that our wood will exhibit a lustre that can only be achieved using time honoured traditions. For floors with our VintageCRAFT texture, bevels are chiseled by hand for the same reason we insist on filling knots and seasoning checks by hand – authenticity. By adhering to a principled approach to manufacturing, and a relentless attention to detail, CRAFT has earned a reputation for exquisite quality rarely seen in today’s world of mass produced consumer goods.