CRAFT's Top Installation Tips
Artisan Wood Floors
Important details covering the installation, warranty and maintenance of a CRAFT floor are listed below. For any information not covered in our documentation, please contact your flooring professional, or feel free to contact us directly
A CRAFT floor is an investment that can last a lifetime, and longer. That is why we strongly recommend using a certified professional with plenty of experience installing engineered hardwood flooring. The conditions for installing a hardwood floor can vary considerably from job site to job site, so choosing a professional installer with extensive knowledge of the environment, building codes and local construction practices is essential.
To help guarantee that the installation of your CRAFT floor goes as smoothly as possible, the following documentation will come in handy:
CRAFT’s prefinished hardwood floors are extremely resilient, but just like all other hardwood floors, they are not indestructible. Wood is a natural material and can suffer irreparable damage if not handled properly and if it goes without proper care and maintenance. In particular, there are three primary considerations that need to be taken seriously for those wishing to protect their investment: cleaning, surface protection and moisture control.
All CRAFT floors and related products are covered by an extensive warranty. Residential applications are covered by our 30 Year Finish Warranty and our Limited Lifetime Structural Warranty. Light commercial applications are covered by our 3 Year Light Commercial Finish Warranty and our Limited Lifetime Structural Warranty.
Commercial applications are covered by our 10 Year Commercial Wear Warranty and our Limited Lifetime Structural Warranty. A 60 year Residential Wear Warranty applies when using Commercial Finish in residential settings.
We developed our innovative DuRa Finish™ Ultra Matte to capture the best of two worlds – that of Durability, and that of Radiance.
Often in today’s marketplace of mass produced flooring, consideration is given only to either the surface hardness of the finish (in the form of anti-scratch UV finishes), or to the wood’s appearance (oil finishes). Recent advances in wood finishing technology have made it possible for us to better achieve this goal by introducing DuRa Finish™ Ultra Matte, a new and superior finishing system that we developed with the cooperation and technical support of Treffert Coatings GmbH, one of the world’s leading wood coating manufacturers.
Our proprietary finishing system uses water-based coatings in conjunction with technically advanced UV cured polyurethanes that employ macro-molecule crosslinking technology with silicon dioxide and acylated PU resin. DuRa Finish™ Ultra Matte offers performance, consistency and vibrancy that surpasses our original finish and harmonizes perfectly with the natural feeling of wood. It is a low gloss, matte finish (6-8% gloss level, similar to a natural oil finish), yet still has a certain amount of sheen, which we feel is necessary to bring out the full lustre and depth of real wood. Our new DuRa Finish™ Ultra Matte utilizes advanced UV cured polyurethane technology that is environmentally friendly, low VOC, and carries a 30-year residential warranty.
DuRa Finish™ COMMERCIAL builds on the DuRa Finish™ ULTRA MATTE platform, with increased grammage (coating buildup) in the abrasion resistant layers of the coating stratum. DuRa Finish™ COMMERCIAL exhibits superior abrasion resistance, scratch resistance and impact resistance properties, and is therefore a suitable candidate for many commercial applications with moderately high foot traffic. DuRa Finish™ COMMERCIAL is an evolution of the original ULTRA MATTE residential finish, and it thus shares many of its aesthetic characteristics, such as a high degree of clarity and harmony with the wood’s texture, resulting in a beautiful natural looking appearance not commonly found in other commercial grade wood flooring finishes.
Refined and bold — Norcia makes an impression in this custom Newport Beach home.
From our Zen Collection, Norcia’s organic brown tone and soft Ultra Matte finish offer understated richness with natural European White Oak character in every plank.
Love our Norcia floor? View more at craftfloor.com/norcia
#CRAFTFlooring #NorciaFloor #ZenCollection #NaturalOak #ModernDesign #InteriorDesignInspo #MatteFinish #ArchitecturalInteriors #DesignerApproved #CRAFTWoodFloors #WarmMinimalism #FlooringInspo
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Specify “matte-finished flooring” when purchasing hardwood.
Not just for the look — but for the feeling it brings to a space. Our DuRa Finish™ ULTRA MATTE enhances the natural beauty of wood without the glare or plastic-like shine of high-gloss floors.
The result is refined, contemporary, and quietly luxurious — a soft-touch visual that feels as natural as it looks. Less reflection. More elegance.
Learn more about our finishes: craftfloor.com/finish
#CRAFTFlooring #MatteFinish #UltraMatte #DesignTrends #FlooringInspo #InteriorDesign #ModernInteriors #NaturalWood #LowSheenLuxury #DesignerApproved #SoftMatteStyle #WoodFloorsDoneRight
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Why is herringbone flooring having such a moment?
This iconic pattern is being reimagined in modern spaces—from heritage homes to boutique offices. At CRAFT, we elevate the classic herringbone look by pairing it with sustainably sourced, artisan-crafted wood in a wide spectrum of finishes.
Available in any colour
Made from 100% sustainable wood
Finished with our signature DuRa Finish™ for added durability
Tap to explore more or visit craftfloor.com/herringbone
#HerringboneFlooring #CRAFTFlooring #StatementFloors #InteriorDesignTrends #SustainableDesign #NaturalMaterials #LuxuryInteriors #PatternPlay #DesignDetails #SpecSmart
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The iconic story continues as we reveal more of the Fairmont Empress Gold Lounge renovation project — where history meets modern luxury.
This project features 5,000 sqft of CRAFT’s Devonshire (walnut) floor in Chevron, straight plank, and LongCRAFT (10’ lengths) — all protected by our DuRa Finish™ Commercial. Devonshire was selected to elevate the design while meeting the demands of luxury hospitality.
This renovation, led by @hirschbednerassociates and @tanti.interiors, preserves the hotel’s original 1908 steel beams while layering in contemporary comfort and craftsmanship.
CRAFT’s artisan floors connect legacy and luxury — in form, feel, and finish.
Take the full tour: craftfloor.com/tour/devonshire
Project details -
Hotel: @fairmontempress
Design: @hirschbednerassociates
Install: @island_floors
Design contributions: @tanti.interiors
In conjunction with: Bosa Development (bosadevelopment.com)
Photography: @coastlinerealestatephotos
#CRAFTFlooring #DevonshireWalnut #FairmontEmpress #CanadianHeritage #HistoricRestoration #LuxuryInteriors #ChevronFlooring #LongCRAFT #ArchitecturalDetails #TimelessDesign #InteriorDesignCanada #DuRaFinish #CRAFTWoodFloors
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