CRAFT's Top Installation Tips
Artisan Wood Floors
Important details covering the installation, warranty and maintenance of a CRAFT floor are listed below. For any information not covered in our documentation, please contact your flooring professional, or feel free to contact us directly
A CRAFT floor is an investment that can last a lifetime, and longer. That is why we strongly recommend using a certified professional with plenty of experience installing engineered hardwood flooring. The conditions for installing a hardwood floor or any product can vary considerably from job site to job site, so choosing a professional installer with extensive knowledge of the environment, building codes and local construction practices is essential.
To help guarantee that the installation of your CRAFT products goes as smoothly as possible, the following documentation will come in handy:
CRAFT’s prefinished hardwood floors are extremely resilient, but just like all other hardwood floors, they are not indestructible. Wood is a natural material and can suffer irreparable damage if not handled properly and if it goes without proper care and maintenance. In particular, there are three primary considerations that need to be taken seriously for those wishing to protect their investment: cleaning, surface protection and moisture control.
All CRAFT floors and related products are covered by an extensive warranty. Residential applications are covered by our 30 Year Finish Warranty and our Limited Lifetime Structural Warranty. Light commercial applications are covered by our 3 Year Light Commercial Finish Warranty and our Limited Lifetime Structural Warranty.
Commercial applications are covered by our 10 Year Commercial Wear Warranty and our Limited Lifetime Structural Warranty. A 60 year Residential Wear Warranty applies when using Commercial Finish in residential settings.
We developed our innovative DuRa Finish™ Ultra Matte to capture the best of two worlds – that of Durability, and that of Radiance.
Often in today’s marketplace of mass produced flooring, consideration is given only to either the surface hardness of the finish (in the form of anti-scratch UV finishes), or to the wood’s appearance (oil finishes). Recent advances in wood finishing technology have made it possible for us to better achieve this goal by introducing DuRa Finish™ Ultra Matte, a new and superior finishing system that we developed with the cooperation and technical support of Treffert Coatings GmbH, one of the world’s leading wood coating manufacturers.
Our proprietary finishing system uses water-based coatings in conjunction with technically advanced UV cured polyurethanes that employ macro-molecule crosslinking technology with silicon dioxide and acylated PU resin. DuRa Finish™ Ultra Matte offers performance, consistency and vibrancy that surpasses our original finish and harmonizes perfectly with the natural feeling of wood. It is a low gloss, matte finish (6-8% gloss level, similar to a natural oil finish), yet still has a certain amount of sheen, which we feel is necessary to bring out the full lustre and depth of real wood. Our new DuRa Finish™ Ultra Matte utilizes advanced UV cured polyurethane technology that is environmentally friendly, low VOC, and carries a 30-year residential warranty.
DuRa Finish™ COMMERCIAL builds on the DuRa Finish™ ULTRA MATTE platform, with increased grammage (coating buildup) in the abrasion resistant layers of the coating stratum. DuRa Finish™ COMMERCIAL exhibits superior abrasion resistance, scratch resistance and impact resistance properties, and is therefore a suitable candidate for many commercial applications with moderately high foot traffic. DuRa Finish™ COMMERCIAL is an evolution of the original ULTRA MATTE residential finish, and it thus shares many of its aesthetic characteristics, such as a high degree of clarity and harmony with the wood’s texture, resulting in a beautiful natural looking appearance not commonly found in other commercial grade wood flooring finishes.
Natural hardwood flooring under sunlight always showcases beautifully.
Our Genoa floor runs through this home in warm oak, catching low afternoon sun and settling everything around it.
Hand crafted texture underfoot, quiet enough to let the millwork and the view do the talking.
A floor you feel before you notice it.
Love this floor? Explore Genoa at craftfloor.com/genoa
Project details —
Design: @jaclynbecker.interiordesign
Reno: @beverlyhomesca
Cabinetry: @woodlandhorizon
Chairs: @muskokalivinginteriors
Flooring: @craftfloor
Styling: @withmichele
📸 @peachmedia_ca
#CRAFTFloor #GenoaFloor #CRAFTArtisanWoodFloors #JaclynBeckerInteriorDesign #InteriorDesign
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Anyone can pick a floor that photographs well, but the long-term value is what matters.
"As an interior designer I am not only concerned with the way a product looks, but also the way it performs. I am very particular when it comes to flooring."
"Changing flooring is not an easy or inexpensive task, so I choose very carefully. I`ve had great experiences with CRAFT hardwood floors. My clients love the look and feel of it and I have the comfort of knowing that it is a quality product."
-Trisha Isabey, CEO, Isabey Interiors — 5-star Google review
Featured colour: Westside from CRAFT`s UrbanWood, at the Pine Haven project.
Project details —
Styling: @isabeyinteriors and @trishaisabey
Build: @fawdryhomes
Floor: @craftfloor, Westside by UrbanWood
#InteriorDesign #WoodFlooring #DurableFlooring #KitchenDesign #UrbanWoodFloors
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Now this is how you make a high-end custom feel comfortable...
From the double height living room to the powder room nobody thinks to photograph, Arezzo runs the full length of this custom home by Azori. That continuity is what makes a large house feel like one place instead of a series of them.
Arezzo is handmade hickory from our Urbana Collection. Eight inch planks, light wirebrush, low gloss matte. Hickory is one of the hardest woods we work with, which is why it holds its own in the rooms that actually get lived in.
Explore Arezzo at craftfloor.com/arezzo
Project details —
Design and build: @azorihomes (formerly MN Custom Homes)
Flooring: Arezzo by @craftfloor
#InteriorDesign #HomeDesign #CustomHome #HickoryFloors #CRAFTFloor
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Did you know that natural flooring leads to a healthier home? It`s not just about looks...
Your floor is the largest surface in your home. It is also the one you breathe closest to every single day.
Sustainable flooring is not a trend. It is here to stay.
Every CRAFT product is GREENGUARD Gold certified, screened against over 360 VOCs and more than 10,000 chemical emissions, and carries a Declare Red List Free label. Nothing under your feet is quietly off gassing into the room around it.
Sustainability is at our core, a commitment built into every layer of our floors. From responsible wood sourcing to eco conscious finishing, we design with the planet in mind at every step.
Discover how sustainability shapes our process at craftfloor.com/planet
Pictured floor: Savona. Handmade hickory with light grey and beige tones.
#WoodFloors #HealthyHome #SustainableDesign #EcoFriendlyInteriors #CRAFTFloor
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