CRAFT's Top Installation Tips
Artisan Wood Floors
Important details covering the installation, warranty and maintenance of a CRAFT floor are listed below. For any information not covered in our documentation, please contact your flooring professional, or feel free to contact us directly
A CRAFT floor is an investment that can last a lifetime, and longer. That is why we strongly recommend using a certified professional with plenty of experience installing engineered hardwood flooring. The conditions for installing a hardwood floor or any product can vary considerably from job site to job site, so choosing a professional installer with extensive knowledge of the environment, building codes and local construction practices is essential.
To help guarantee that the installation of your CRAFT products goes as smoothly as possible, the following documentation will come in handy:
CRAFT’s prefinished hardwood floors are extremely resilient, but just like all other hardwood floors, they are not indestructible. Wood is a natural material and can suffer irreparable damage if not handled properly and if it goes without proper care and maintenance. In particular, there are three primary considerations that need to be taken seriously for those wishing to protect their investment: cleaning, surface protection and moisture control.
All CRAFT floors and related products are covered by an extensive warranty. Residential applications are covered by our 30 Year Finish Warranty and our Limited Lifetime Structural Warranty. Light commercial applications are covered by our 3 Year Light Commercial Finish Warranty and our Limited Lifetime Structural Warranty.
Commercial applications are covered by our 10 Year Commercial Wear Warranty and our Limited Lifetime Structural Warranty. A 60 year Residential Wear Warranty applies when using Commercial Finish in residential settings.
We developed our innovative DuRa Finish™ Ultra Matte to capture the best of two worlds – that of Durability, and that of Radiance.
Often in today’s marketplace of mass produced flooring, consideration is given only to either the surface hardness of the finish (in the form of anti-scratch UV finishes), or to the wood’s appearance (oil finishes). Recent advances in wood finishing technology have made it possible for us to better achieve this goal by introducing DuRa Finish™ Ultra Matte, a new and superior finishing system that we developed with the cooperation and technical support of Treffert Coatings GmbH, one of the world’s leading wood coating manufacturers.
Our proprietary finishing system uses water-based coatings in conjunction with technically advanced UV cured polyurethanes that employ macro-molecule crosslinking technology with silicon dioxide and acylated PU resin. DuRa Finish™ Ultra Matte offers performance, consistency and vibrancy that surpasses our original finish and harmonizes perfectly with the natural feeling of wood. It is a low gloss, matte finish (6-8% gloss level, similar to a natural oil finish), yet still has a certain amount of sheen, which we feel is necessary to bring out the full lustre and depth of real wood. Our new DuRa Finish™ Ultra Matte utilizes advanced UV cured polyurethane technology that is environmentally friendly, low VOC, and carries a 30-year residential warranty.
DuRa Finish™ COMMERCIAL builds on the DuRa Finish™ ULTRA MATTE platform, with increased grammage (coating buildup) in the abrasion resistant layers of the coating stratum. DuRa Finish™ COMMERCIAL exhibits superior abrasion resistance, scratch resistance and impact resistance properties, and is therefore a suitable candidate for many commercial applications with moderately high foot traffic. DuRa Finish™ COMMERCIAL is an evolution of the original ULTRA MATTE residential finish, and it thus shares many of its aesthetic characteristics, such as a high degree of clarity and harmony with the wood’s texture, resulting in a beautiful natural looking appearance not commonly found in other commercial grade wood flooring finishes.
Wide-plank has quietly become the new standard in high-end flooring — and for good reason.
Fewer seams. Longer sightlines. More of each board`s natural grain on display. Wide planks make rooms feel larger, calmer, and more considered, which is why designers now reach for them first in luxury builds.
This Kamloops valley residence by @nevodesignhouseinc shows exactly why. CRAFT`s Naramata, from the Vineyard Plank Collection, runs wide White Oak planks with natural brown tones and a wire-brushed, timeworn texture — grounding the entire home in quiet sophistication.
Swipe to see the floor up close.
Project details -
Home Renovation: @nevodesignhouseinc
Photography: @lisanovakphoto
Contractor: @wedgewooddevelopments
Flooring: @craftfloor
#WidePlankFlooring #WhiteOakFlooring #InteriorDesign #LuxuryInteriors #CRAFTLiving
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Styles change room to room. Real hardwood grounds them all.
That’s the quiet power of a natural wood floor — no matter how bold the artwork, how layered the textures, or how statement the lighting, it ties every choice into one calm, cohesive whole.
Pine Haven Court is the proof. Isabey Interiors styled this home into a sophisticated, Arizona-inspired retreat — modern, dimensional, and full of life.
And underneath every layer: Westside from UrbanWood.
A soft greige oak that carries light through the whole home and gives every design decision above it something solid to stand on.
View Westside at urbanwoodfloor.com/westside
Styling: @isabeyinteriors & @trishaisabey
Build: @fawdryhomes
Floor: @craftfloor — Westside by UrbanWood
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Your floor might be the most underrated wellness decision in your home.
Biophilic design is built on a simple idea — humans are wired to feel calmer around natural materials.
Research on wood interiors links them to lower stress and a greater sense of ease. And no surface in your home delivers more natural material, more constantly, than the floor beneath you.
That’s why we work exclusively with real hardwood.
Every plank in this post is genuine wood — visible grain, natural variation, texture you can feel underfoot. No two boards alike, because nature doesn’t repeat itself.
That philosophy runs through both of our brands.
CRAFT Artisan Wood Floors for those seeking artisan-crafted statement hardwood, and UrbanWood for premium natural flooring made more accessible.
Different price points, same principle — real wood, nothing artificial.
Slow scroll encouraged. Sound on.
Explore both brands at craftliving.com
#BiophilicDesign #HardwoodFlooring #InteriorDesign #NaturalMaterials #CRAFTLiving
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The cool-gray era is over.
Designers are moving toward warmth and depth, and Vieste is the proof.
In a reimagined Lake Bonavista bungalow, @stephaniemartininteriors chose Vieste to ground a palette of veined stone and dark metal.
Wide White Oak in a warm, mid-brown tone. A moderate wire-brush to reveal the grain. Ultra Matte to let the wood speak, not the shine.
LongCRAFT 10` planks run the main sightlines, so the eye travels the whole home before it meets a seam.
Grounded, warm, and built to last.
See the full tour at craftfloor.com/tour/vieste
Project details —
Design: @stephaniemartininteriors
Build: @marvelcabinetco
#HardwoodFloors #InteriorDesign #WhiteOak #WarmWoodTones #CRAFTFloor
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