The Passion of CRAFT
CRAFT. It’s our nature.
Unlike most of today’s companies that exist only to continuously pump out an array of mass produced consumer goods, CRAFT is actually about something. CRAFT has a philosophy. CRAFT is a way of thinking – about wood.
We all live in an increasingly digitized world, one in which many of us have a harder time making a real connection to the natural world. We at CRAFT believe that the best way to re-establish that connection is through direct contact with the natural beauty of real wood. And there is no better way to achieve this than to fill your home with the luxurious, awe inspiring presence of a real wood floor. A real wood floor that fills every room, that feels wonderful to walk barefoot on, that enlivens the senses and makes a deep connection to the colours and textures found only in nature.
As makers of authentic wood floors, we recognize the unique role we can play in helping people make that connection, and we feel the responsibility to craft floors that are not artificial, contrived or fake in any way. It is a guiding principal for us that our floors must be as natural and organic as possible. It is something we care passionately about. It is the passion of CRAFT.
Modern design meets storied charm in this beautifully reimagined Montreal home.
Architect Alexandre Bernier and the Modulor team embraced the building’s original character while introducing a brighter, more open aesthetic—highlighted by thoughtful material choices and clean architectural lines.
Central to the transformation is CRAFT’s Genoa floor from the Contempa Collection. With its pale white oak tones and finely crafted structure, Genoa adds warmth and quiet sophistication to every room it touches.
This floor not only complements the home’s minimalist palette but also simplified installation for the project team, ensuring beauty without compromise.
Explore the full tour at craftfloor.com/tour/genoa
Project details –
Architect/General Contractor: Alexandre Bernier @construction.modulor
Flooring: Genoa floor by @craftfloor
#CraftedForDesigners #WhiteOakWood #ContempaCollection #ElevatedInteriors #ArchitecturalInspiration #HeritageMeetsModern #MontrealArchitecture #DesignWithCRAFT #SustainableInteriors #WoodFloorInspo
Happy Easter from the CRAFT family.
May your Easter Monday be filled with peace, joy, and the little things that make home feel like home.
#HappyEaster #CRAFTArtisanWoodFloors
A modern space grounded in warmth, texture, and timeless simplicity by the amazing, @nevodesignhouseinc — elevated with our Soho floor from our UrbanWood Lifestyles Collection.
Rich European oak tones bring depth to this open-concept interior, where clean lines and curated details reflect a quiet sophistication. The perfect foundation for both everyday living and elevated entertaining.
Discover our Soho floor: urbanwoodfloor.com/soho
Project details –
Design by @nevodesignhouseinc
Photography by @lisanovakphoto
Contractor: @wedgewooddevelopments
Flooring: ‘Soho’ from UrbanWood
#UrbanWoodFloors #SohoFloor #EngineeredHardwood #LuxuryInteriors #ModernCraftsmanship #NaturalOak #SustainableStyle #InteriorInspiration #DesignDetails
Morning light, soft shadows, and the quiet beauty of Westside.
This UrbanWood floor (CRAFT’s accessible brand) catches every detail—adding warmth and calm to a space designed to exhale.
More to come from this project. Explore the full floor at urbanwoodfloor.com/westside
#UrbanWoodFloors #WestsideByUrbanWood #CRAFTedInteriors #ModernCalm #SunlitSpaces #InteriorDesign #WoodFlooring
