Dura Finish™ Ultra Matte
Our advanced Dura Finish™ Ultra Matte protective wood coating was developed with the same principles in mind as our approach to making wood floors in general: we convey the natural, organic beauty of real wood without interfering with the wood’s intrinsic beauty. Our vision is for the beauty of real wood to speak for itself.
DuRa Finish™ Ultra Matte is unique because it mimics the look of a natural oil finish, but with the function and performance of a durable UV cured urethane finish. For the development of this innovative wood coating, we partnered with Treffert GmbH, a leading German coating manufacturer well known for making high quality, “eco” coatings with extremely low levels of VOCs.
Through the collaboration and technical support of Treffert, we developed a proprietary finishing system that uses water-based coatings in conjunction with technically advanced UV cured polyurethanes which employ macro-molecule cross-linking technology with silicon dioxide and acylated PU resin. These advanced coatings can be applied in micro-thin layers that are thin enough to perfectly form to the subtle contours of our wood’s textured surface. The result is the DuRa Finish™ Ultra Matte finish which surpasses other UV coatings by offering performance, consistency and vibrancy, and that harmonizes perfectly with the natural feeling of real wood.
CRAFT acknowledges that indoor air quality is of utmost importance. DuRa Finish™ Ultra Matte’s contribution to a healthy living environment is evidenced by the fact that all of our products have been third-party certified by Underwriters Laboratories to the level of GREENGUARD Gold, demonstrating the most stringent level of low emissions VOCs available.
THINGS YOU SHOULD KNOW ABOUT DuRa Finish™ Ultra Matte
With our DuRa Finish™ Ultra Matte finishing system, we strive to achieve the most natural and most beautiful look possible. To consistently achieve this for each of our colours, slight variations in the DuRa Finish™ Ultra Matte finishing process are tailored to achieve the best look for each individual floor colour. Flooring finished with Ultra Matte will have at least 7 coats.
DuRa Finish™ Ultra Matte is an ultra matte finish with a 6-8% gloss level (similar to a natural oil finish). We feel the slight sheen is necessary to bring out the full lustre and depth of real wood.