The Passion of CRAFT
CRAFT. It’s our nature.
Unlike most of today’s companies that exist only to continuously pump out an array of mass produced consumer goods, CRAFT is actually about something. CRAFT has a philosophy. CRAFT is a way of thinking – about wood.
We all live in an increasingly digitized world, one in which many of us have a harder time making a real connection to the natural world. We at CRAFT believe that the best way to re-establish that connection is through direct contact with the natural beauty of real wood. And there is no better way to achieve this than to fill your home with the luxurious, awe inspiring presence of a real wood floor. A real wood floor that fills every room, that feels wonderful to walk barefoot on, that enlivens the senses and makes a deep connection to the colours and textures found only in nature.
As makers of authentic wood floors, we recognize the unique role we can play in helping people make that connection, and we feel the responsibility to craft floors that are not artificial, contrived or fake in any way. It is a guiding principal for us that our floors must be as natural and organic as possible. It is something we care passionately about. It is the passion of CRAFT.
Both brands are crafted by the same passionate team—but they’re designed for different kinds of projects and priorities.
CRAFT is our premium collection, known for its long, luxurious planks and reclaimed wood options. Perfect for high-end custom homes or interiors where natural character and design are front and center.
UrbanWood is CRAFT’s more accessible brand—offering stylish, durable hardwood at a more accessible price point. It’s a great fit for family homes, multi-residential developments, or builders who don’t want to sacrifice quality for budget.
Both deliver beauty and reliability. The choice comes down to your vision.
Explore both collections:
craftfloor.com | urbanwoodfloor.com
#CRAFTArtisanWoodFloors #UrbanWoodFloors #HardwoodFlooring #InteriorDesign #CustomHomes #BuilderCommunity #SustainableDesign #FlooringSolutions #ReclaimedWood #KelownaHomes #RealEstateDesign #DesignBuild #FlooringInspiration #ModernInteriors #MadeForDesigners #HomeDesignCanada
Thinking about installing your CRAFT hardwood floor?
Join @sabrinasmelko as she shares practical tips and insights from her own experience installing our Hayloft flooring from the Reclaimed Heartpine Collection into her home.
This light beige flooring, accented with blonde sapwood highlights, brings warmth and character to any space. Each plank is handcrafted, preserving the authentic charm of reclaimed wood while ensuring durability and sustainability.
Watch the full installation journey (link in story)
#HardwoodFlooring #FlooringInstallation #ReclaimedWood #HomeRenovation #InteriorDesign #DIYHomeProjects #SustainableLiving #CRAFTFloor #HayloftFlooring #WoodFlooring #HomeImprovement #DesignInspiration #FlooringTips #HandcraftedFloors
From your living space to your workspace, CRAFT delivers performance without compromise.
DuRa Finish™ Ultra Matte: A natural, low-gloss finish that enhances the authentic texture of real wood — perfect for refined, lived-in residential settings.
DuRa Finish™ Commercial: Reinforced with additional layers for enhanced durability, offering resistance to abrasion, scratches, and impact in busy commercial spaces.
Both finishes are certified-sustainable, ensuring a healthier environment — wherever life happens.
#CRAFTArtisanWoodFloors #HardwoodFlooring #InteriorDesignInspo #SustainableDesign #LongPlankFloors #NaturalMaterials #HomeDesign #CommercialInteriors #ModernCraftsmanship #DuRaFinish #UltraMatteFinish
From China to the U.S. — and of course, home here in Canada — CRAFT floors are making their mark across the globe.
Proudly designed and headquartered in Canada, our commitment to natural beauty, sustainability, and exceptional craftsmanship is trusted by discerning homeowners, designers, and builders worldwide.
Explore our collections at craftfloor.com
#CRAFTFloor #NaturallyCrafted #SustainableDesign #GlobalDesign #FineWoodFloors #InteriorInspiration #DesignDriven #ElevatedInteriors #WoodFlooring #LuxuryInteriors
