The CRAFT Promise
IT’S OUR NATURE
Recognized as one of the most unique brands available in the market, CRAFT embraces the principles of artisanal wood crafting, and is dedicated to creating uncommonly beautiful wood floors that are as kind to the planet as they are luxurious. CRAFT is the only major brand that has fully committed to using only the most environmentally responsible wood for 100% of its products. All CRAFT floors are made from PEFC certified sustainable wood, and also come GREENGUARD® Gold certified, guaranteeing a safe and healthy indoor air quality.
Our core values guide our actions and intentions with honesty and integrity. And they keep us accountable to our customers and to ourselves, ensuring we attain the high standard we have set for value and service, each and every day.
CRAFTED FOR:
-
Beauty
We are dedicated to creating uncommonly beautiful, artisan crafted wood floors. -
Sustainability
We craft our floors for healthy home and earth. Environmental "upgrades" come standard spec. -
Value
Recognized as one of the most unique brands available, yet within budget for most projects.
Both brands are crafted by the same passionate team—but they’re designed for different kinds of projects and priorities.
CRAFT is our premium collection, known for its long, luxurious planks and reclaimed wood options. Perfect for high-end custom homes or interiors where natural character and design are front and center.
UrbanWood is CRAFT’s more accessible brand—offering stylish, durable hardwood at a more accessible price point. It’s a great fit for family homes, multi-residential developments, or builders who don’t want to sacrifice quality for budget.
Both deliver beauty and reliability. The choice comes down to your vision.
Explore both collections:
craftfloor.com | urbanwoodfloor.com
#CRAFTArtisanWoodFloors #UrbanWoodFloors #HardwoodFlooring #InteriorDesign #CustomHomes #BuilderCommunity #SustainableDesign #FlooringSolutions #ReclaimedWood #KelownaHomes #RealEstateDesign #DesignBuild #FlooringInspiration #ModernInteriors #MadeForDesigners #HomeDesignCanada
Thinking about installing your CRAFT hardwood floor?
Join @sabrinasmelko as she shares practical tips and insights from her own experience installing our Hayloft flooring from the Reclaimed Heartpine Collection into her home.
This light beige flooring, accented with blonde sapwood highlights, brings warmth and character to any space. Each plank is handcrafted, preserving the authentic charm of reclaimed wood while ensuring durability and sustainability.
Watch the full installation journey (link in story)
#HardwoodFlooring #FlooringInstallation #ReclaimedWood #HomeRenovation #InteriorDesign #DIYHomeProjects #SustainableLiving #CRAFTFloor #HayloftFlooring #WoodFlooring #HomeImprovement #DesignInspiration #FlooringTips #HandcraftedFloors
From your living space to your workspace, CRAFT delivers performance without compromise.
DuRa Finish™ Ultra Matte: A natural, low-gloss finish that enhances the authentic texture of real wood — perfect for refined, lived-in residential settings.
DuRa Finish™ Commercial: Reinforced with additional layers for enhanced durability, offering resistance to abrasion, scratches, and impact in busy commercial spaces.
Both finishes are certified-sustainable, ensuring a healthier environment — wherever life happens.
#CRAFTArtisanWoodFloors #HardwoodFlooring #InteriorDesignInspo #SustainableDesign #LongPlankFloors #NaturalMaterials #HomeDesign #CommercialInteriors #ModernCraftsmanship #DuRaFinish #UltraMatteFinish
From China to the U.S. — and of course, home here in Canada — CRAFT floors are making their mark across the globe.
Proudly designed and headquartered in Canada, our commitment to natural beauty, sustainability, and exceptional craftsmanship is trusted by discerning homeowners, designers, and builders worldwide.
Explore our collections at craftfloor.com
#CRAFTFloor #NaturallyCrafted #SustainableDesign #GlobalDesign #FineWoodFloors #InteriorInspiration #DesignDriven #ElevatedInteriors #WoodFlooring #LuxuryInteriors
