GENOA

The hit show Love It or List It Vancouver featured a CRAFT GENOA Floor in a recent full renovation episode.

The modest midcentury home was radically redesigned, with a new open concept kitchen/dining/living space and a design update so transformative that upon the final reveal, the homeowners reversed a trajectory to ‘list’ their old home, opting instead to stay and ‘love’ it.

Watch the full episode, and let us know what you thought of the LIOLI transformation, and Jillian Harris’s choice of CRAFT’s GENOA floor in the comments of CRAFT’s Instagram!

With its sophisticated clear grade and subtle staining, GENOA is the epitome of a light and natural floor.

Behind the scenes in the making a CRAFT GENOA floor:

Genoa starts from North American White Oak lumber. White Oak is the most sought-after of the oaks due to its high degree of stability, and a versatility that is unparalleled by any other wood species. White Oak is loved for its grain patterns and consistent cream to light beige colour.

Planks are hand-graded CRAFT Premium Grade wood that features lots of clear space and has just enough natural character in the form of sound knots to portray the authenticity of real wood.

CRAFT Artisans then put GENOA through a multi-step, specialized colour treatment process to create a natural tone without changing the underlying wood’s inherent beauty.